If you want your web content to rank high in the search engines, you need to develop some new copywriting skills because you are not only writing for people, you are writing for the search engines. When done right, SEO copywriting is a creative way to include the critical keywords and key phrases that the search engines crave in an easy-to-read article or item that your site visitors will enjoy. The way to do this is to use the right keywords in your copy. SEO copywriting involves more than just adding a lot of keywords and similar words to your content. Major search engines like Google, Yahoo! and Bing are high on punishing websites that have content with overused keywords. For this reason, in order to do a good job with SEO copywriting it is important to keep an eye on the keyword density. The principal difference between SEO copywriting and regular copywriting is that as well as being readable and appealing to people, the SEO copy must also be attractive to search engines.
You can take multiple approaches when creating SEO copy with high conversion rates. This doesn't imply that you should use techniques like auto-generated content spinning, which is ultimately not very productive. There are plenty of marketers who use tools to spin their articles into content that looks unique. This is only plausible on paper, because in fact most of the software tools used for article spinning produce content that is practically unreadable.
If you truly want to produce useful, high-quality content, you may want to hire a professional SEO copywriter who has the experience to create the sort of content that will be most useful for you. You can hire a person to write your SEO copy, or you can do it for yourself, but you should have some understanding of how search engines work beforehand, as they require a writing style that is not typical. The content might be excellent quality but if it's not optimized for the related keywords for your product or website, then it would be difficult to get targeted visitors to your site.
You have to know how search engines work and make sure you're using the right keywords in the right places when creating the content. But the quality of the content can't be jeopardized by the keyword placement.
Another option would be to utilize your keywords within the side headings or subheadings. Doing this makes it easier for readers to explore your article while giving it a more SEO friendly look. Avoid excessive use of the keywords in your articles; instead, you can make use of synonyms and related words where you feel the need. If you repeat the keywords too often, it might make it look like spam. You can have a ratio of 100:1, which means, use one keyword for every 100 words of your content.
One crucial aspect that a lot of people disregard is proof reading your article. After finishing the first draft of your content, always go back and proof read it. In doing so, you prevent any grammar or spelling errors from hurting your content. And also makes sure that the flow of the content is smooth. Having error-ridden articles just gives out an unprofessional impression to the reader.
Finally, not all search engines deep scan your page, so it is very important to include each of your keywords in the opening paragraph so all the search engines will notice your page. Also, because the search engines ignore them, be sure not to put links in your images.